Our Capabilities and Approach
We offer strategic media buying services in all markets across the country. Our longevity in the industry has equipped us with deep insights and a thorough understanding of media trends and consumer behavior.
Our approach combines the disciplines of best practices in media buying with savvy negotiation skills. This dual focus enables us to stretch your budget further, ensuring that you receive the best possible value for your investment. Our goal is to deliver significant savings without compromising on the quality or reach of your media schedules.
Client-Centric Recommendations: We prioritize your objectives and target audience, recommending and purchasing the media that best aligns with your goals.
In-Depth Market Research: We leverage extensive market research tools such as Nielsen, ComScore, Scarborough, including census and population data. This allows us to make informed decisions that maximize the impact of your campaigns.
Targeted Audience Reach: Leveraging sophisticated targeting techniques, we ensure your ads reach the most relevant audience segments. Our expertise in demographic, geographic, and psychographic targeting guarantees precision and effectiveness.
Multi-Channel Integration: We specialize in integrating campaigns across multiple channels for a cohesive brand presence. Our strategies ensure that your message is consistent and compelling whether it’s on TV (broadcast or streaming), radio, digital, social, out-of-home and/or print.
Added Value: We ensure all media partners contribute added value to enhance the effectiveness of your campaigns. Added Value varies by medium and availability. Added Value may come in the form of bonus spots, additional impressions, production assistance, or promotional opportunities.
We have your back.
Accountability and Accuracy: We consider all media buys to be an investment and recommend tracking the results whether traditional or digital advertising is being utilized. Defined media goals and KPIs must be established.
Post Buy Analysis/Optimization: Post buy analysis is a critical component of our process. We meticulously review performance data to ensure that your media schedules air as ordered and/or deliver the impressions agreed upon. This rigorous analysis helps us verify the success of the campaign and identify areas for improvement.
Affidavit Verification: To maintain the highest standards of accuracy, we review all media affidavits for correctness. This verification step ensures that all media placements are documented accurately and you received what was purchased.
After 45+ years of servicing clients in the advertising industry we have developed strategic relationships with the most talented people in the market within their perspective field of expertise. This allows us to help our clients achieve all of their marketing needs.
We work with an amazing team of public relations companies, creative agencies, freelance designers, social media content writers as well as production facilities.